Five Shopify Apps to Attract New Customers to Your Store
Tonight I’ll be hosting another Shopify meetup here in Berlin, and as I’ve been meeting a lot of great Shopify app developers recently, (as well as making some new discoveries of my own) it seemed like a great time for me to do another one of my Shopify app roundups. This month, I’m focusing on apps that will help you supercharge your marketing efforts and attract new customers to your Shopify store – or to put it another way, the apps that are likely to give you the most bang for your buck. So let’s jump straight in, shall we?
01. Get referrals and give back with ReferralCandy
Starting a referral program is one of those tactics that I’ve found works well for a wide variety of stores, from fashion retailers to software developers. The only challenge here is that it can be incredibly time consuming to set up and maintain, which puts a lot of entrepreneurs off before they even get started.
That’s why I was so happy to discover ReferralCandy recently – you can literally have the whole thing set up in 10 minutes. They also offer a 30 day free trial, so it’s pretty much risk free, and one of my favourite features is that it allows customers to donate their rewards to charity if they choose, so everyone can feel good about spreading the word for your business.
02. Capture more leads with Privy
Here’s the thing: everyone hates email popups, especially when it’s the first thing they see. If I’ve just discovered your store I don’t even know if I like you yet. So hassling me for my email address immediately is the online store equivalent of the overly pushy guy at the bar – I’m getting less interested by the second.
However, email popups work, which puts store owners in a bit of a catch-22 situation. That’s why Privy is genius – instead of alienating about half of your visitors instantly, Privy will track mouse movements and only show your targeted email signup when they’re getting ready to exit your site.
That’s when you can offer a nice little lure to make sure this isn’t the last time they visit, as well as collecting email addresses so you can follow up with them later.
03. Target a new audience with Langify
I don’t have many complaints about Shopify, but the one I do have is a biggie: they don’t offer any native support for multi-language sites, nor do they appear to be remedying this any time soon. Thankfully, this doesn’t need to hamper your dreams of global domination because one app developer has solved this problem for all of us.
Step forward Langify, which allows you to translate your entire Shopify site (including checkout) into as many languages as you like, as well as some smart features like automatically redirecting your customers to their preferred language based on location.
A word of warning here: this is not something I recommend if you’re a solo entrepreneur in your first few years of business, unless you have quite a lot of funding behind you. Most people seem to vastly underestimate the time involved in maintaining a multi-language site, and I promise you, managing one site will take up enough of your time without doubling or tripling your workload!
So maybe hold off on expanding into new markets until you’ve established a good customer base locally and can afford to take someone on to manage your translations full time.
04. Help new customers find you with Plug In SEO
SEO gets overlooked by a lot of small businesses for many reasons: it sounds complicated and technical, it’s time consuming, and it takes much longer to see results when compared to other strategies like social media marketing or email campaigns.
Oh yeah, and there’s the challenge of hiring an SEO consultant who isn’t a complete charlatan. Luckily, now you skip all that hassle and make organic search your favourite free marketing tactic with the Plug In SEO app for Shopify – it will scan your entire site and give you a simple, actionable list of steps to take to boost your presence in search results.
05. Make Your Instagram feed Shoppable with the Snappt app
This last tactic is not one for everyone – not every brand is suited to Instagram for a start. But if you’re a highly visual brand (fashion, accessories, and lifestyle entrepreneurs, please take note!) with a reasonably sized product catalog, then this app is definitely one for you, especially if you’re already active on the platform.
Snappt allows customers to purchase products directly from your Instagram feed – and not only that, but it allows you to see exactly which of your images are generating the most sales, which is absolutely vital data for visual marketers. Oh, and did I mention this app is 100% free?